By wearing a pink t-shirt, you’re showing your aroha and commitment to creating a kinder, more inclusive Aotearoa where everyone feels safe, valued, and respected regardless of gender identity, sexual orientation, age, ability, religion, or cultural background.

100% of net proceeds from t-shirt sales will support the Pink Shirt Day kaupapa. By purchasing the t-shirt, you will help the Mental Health Foundation to deliver free tools and information that support schools, workplaces and communities to create safe environments where diversity is celebrated and bullying can’t thrive.

Official Pink Shirt Day tees are no longer available to purchase. Sign up to our mailing list to be kept up to date with when the 2027 tee is available to purchase from Cotton On.