Our Whakataukī

What does 'Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora – Speak Up, Stand Together, Stop Bullying' mean?

Kōrero Mai, Kōrero Atu – Speak Up

'Kōrero Mai, Kōrero Atu' means to speak up and speak out in reference to bullying. 'Speak Up' refers to having conversations with your friends, whānau, children, kaiako/teachers, tauira/students and wider communities to come up with ideas and strategies to address bullying. 'Speak Up' is also about asking for help when you need it. This can be scary, and sometimes the first person you ask can’t or won’t do anything to help you. Keep asking. Pink Shirt Day shows there are many people who care about supporting you.

Mauri Tū, Mauri Ora – Stand Together

'Mauri Tū, Mauri Ora' means to stand together in life and wellness. 'Stand Together' refers to how bullying behaviour is influenced by the actions and values of friends, whānau, schools, kura, workplaces and whole communities. Real change happens when we 'Stand Together', sending a strong message that there is no place for bullying in Aotearoa. Bullying often makes people feel alone, but Pink Shirt Day shows that many people care. Many people want to play their part in making Aotearoa a safe, welcoming and respectful place for everyone, regardless of age, sex, gender identity, sexual orientation, ability, or cultural background.

Stop Bullying

On Pink Shirt Day, let's turn Aotearoa into a sea of pink and know that together, we can 'Stop Bullying'.

Thanks to Pink Shirt Day donations we:
Reach more than 2,700 schools and kura nationwide each year, providing them with free information, resources and classroom activities that help promote wellbeing and prevent bullying.
Fund InsideOUT to run rainbow-inclusive workshops in schools around Aotearoa.
Collaborate with those who experience higher rates of bullying including rainbow, Māori, Pasifika, Asian and people with disabilities, so we can uplift and celebrate diversity, fairness and connection.
Engage with thousands of workplaces each year, helping them create fairer, more welcoming and respectful environments.
Continue to provide free resources and information about bullying prevention on the Pink Shirt Day website, to help parents, teachers, students and workplaces know how to create environments where bullying can’t thrive.
Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora
Speak Up, Stand Together, Stop Bullying!

Pink Shirt Day is led by the Mental Health Foundation with support from InsideOUT, the Peace Foundation, New Zealand Post Primary Teachers’ Association (PPTA), Te Kaha O Te Rangatahi Indigenous Youth Hub, the Human Rights Commission, Bullying-Free NZ Week, Cook Islands Development Agency and Asian Family Services.
Mental Health Foundation The Peace Foundation InsideOUT Post Primary Teachers’ Association (PPTA) Bullying-Free NZ Week the Human Rights Commission Te Kaha O Te Rangatahi Indigenous Youth Hub Cook Islands Development Agency Asian Family Services
Major Sponsor
Proud Sponsor
TBI Health
Media Supporters

Arohanui to our media supporters across the motu who generously helped spread the Pink Shirt Day message in 2024.

Mediaworks Foundation oOh!media Phantom Billstickers VAST Billboards Warner Bros. Discovery LUMO NZME
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