About

Te kaupapa

Pink Shirt Day is about working together to stop bullying by celebrating diversity and promoting kindness and inclusiveness.

It’s about creating a community where all people feel safe, valued and respected, regardless of gender identity, sexual orientation, age, ability, religion or cultural background.

Pink Shirt Day is the day Aotearoa comes together to take a stand against bullying. The Mental Health Foundation of New Zealand (MHFNZ) has run the campaign since 2012, inspiring tangata to Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora – Speak Up, Stand Together, Stop Bullying!

Celebrated annually around the globe, Pink Shirt Day began in Canada in 2007 when two students took a stand against homophobic bullying after a new student was harassed for wearing pink. Learn more about the Pink Shirt Day kaupapa here.

Pink Shirt Day is funded by your donations. By donating to Pink Shirt Day, you’re helping create a kinder, more inclusive Aotearoa, where everyone feels safe, valued, and unafraid to be themselves.

Thanks to Pink Shirt Day donations we will:

Reach kura/schools across the motu, providing them with the tools to teach tamariki and kaiako/teachers about the impact of bullying, and how to create a culture of kindness.

Provide workplaces with access to free tools to help them build positive environments and prevent bullying, all year round.

Continue to build a movement of Upstanders – people who use words and actions to help someone being bullied.

Fund InsideOUT to provide free support to rainbow rangatahi in schools across Aotearoa.

Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora

Speak Up, Stand Together, Stop Bullying!

Supporters

Pink Shirt Day is led by the Mental Health Foundation with support from InsideOUT, the Peace Foundation, New Zealand Post Primary Teachers’ Association (PPTA), Te Kaha O Te Rangatahi Indigenous Youth Hub, the Human Rights Commission, Bullying-Free NZ Week, Cook Islands Development Agency and Asian Family Services.

Post Primary Teachers’ Association (PPTA)

Te Kaha O Te Rangatahi Indigenous Youth Hub

Major Sponsor

Proud Sponsor

Media Supporters

Arohanui to our media supporters across the motu who generously helped spread the Pink Shirt Day message in 2024.