Te kaupapa
Pink Shirt Day is about working together to stop bullying by celebrating diversity and promoting kindness and inclusiveness.
It’s about creating a community where all people feel safe, valued and respected, regardless of gender identity, sexual orientation, age, ability, religion or cultural background.

Pink Shirt Day is the day Aotearoa comes together to take a stand against bullying. The Mental Health Foundation of New Zealand (MHFNZ) has run the campaign since 2012, inspiring tangata to Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora – Speak Up, Stand Together, Stop Bullying!

Celebrated annually around the globe, Pink Shirt Day began in Canada in 2007 when two students took a stand against homophobic bullying after a new student was harassed for wearing pink. Learn more about the Pink Shirt Day kaupapa here.

Pink Shirt Day is funded by your donations. By donating to Pink Shirt Day, you're supporting the MHFNZ to reduce bullying; through raising awareness about bullying prevention, funding education workshops, and supplying thousands of free resources that promote inclusive workplaces, schools, and communities. 

Thanks to Pink Shirt Day donations we:
Reach more than 2,700 schools and kura nationwide each year, providing them with free information, resources and classroom activities that help promote wellbeing and prevent bullying.
Fund InsideOUT to run rainbow-inclusive workshops in schools around Aotearoa.
Collaborate with those who experience higher rates of bullying including rainbow, Māori, Pasifika, Asian and people with disabilities, so we can uplift and celebrate diversity, fairness and connection.
Engage with thousands of workplaces each year, helping them create fairer, more welcoming and respectful environments.
Continue to provide free resources and information about bullying prevention on the Pink Shirt Day website, to help parents, teachers, students and workplaces know how to create environments where bullying can’t thrive.
Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora
Speak Up, Stand Together, Stop Bullying!

Pink Shirt Day is led by the Mental Health Foundation with support from InsideOUT, the Peace Foundation, New Zealand Post Primary Teachers’ Association (PPTA), Te Kaha O Te Rangatahi Indigenous Youth Hub, the Human Rights Commission, Bullying-Free NZ Week, Cook Islands Development Agency and Asian Family Services.
Mental Health Foundation The Peace Foundation InsideOUT Post Primary Teachers’ Association (PPTA) Bullying-Free NZ Week the Human Rights Commission Te Kaha O Te Rangatahi Indigenous Youth Hub Cook Islands Development Agency Asian Family Services
Major Sponsor
Proud Sponsor
TBI Health
Media Supporters

Arohanui to our media supporters across the motu who generously helped spread the Pink Shirt Day message in 2024.

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