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  • Home
    Pink Shirt Day is about working together to stop bullying by celebrating diversity and promoting kindness and inclusiveness.
  • About
    It’s about creating a community where all people feel safe, valued and respected, regardless of gender identity, sexual orientation, age, ability, religion or cultural background.
    • History
      Pink Shirt Day aims to reduce bullying in Aotearoa by celebrating diversity in all its forms and supporting workplaces, communities and schools to be safe, supportive, welcoming and inclusive of all people.
    • Our Whakataukī
      What does 'Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora – Speak Up, Stand Together, Stop Bullying' mean?
  • Book Reviews
    Reviews of books focused on celebrating diversity and preventing bullying in schools and workplaces.
  • Bullying Prevention
    Learn more about bullying prevention, policy, and guidelines.
    • Bullying Prevention Explained
      It isn’t uncommon to hear someone say something insensitive or mean to someone else. Although these comments or actions are not okay, bullying has some specific features that make it much more serious and harmful.
    • Cyberbullying Explained
      According to Netsafe, there is a growing number of reports from and about young people, who experience a disproportionate amount of harm online compared to other age groups (Netsafe, 2021).
    • What if your child is bullying
      What to do if you suspect your tamariki or rangatahi may be bullying others, or you have been contacted by their school, sports coach, or another student’s parents to let you know about your child’s behaviour.
    • What to do if you’re being bullied
      Bullying is never okay. If you are being bullied it’s important to remember that you are not alone, there are people you can talk to, and is help available.
  • Contact Us
    We're here to help - get in touch with any questions, comments, or concerns you may have.
  • Downloadable Resources
    Free downloadable resources to help you celebrate diversity, and promote kindness and inclusiveness in your school, workplace or home on Pink Shirt Day and beyond
  • Engage
    • Communities & Individuals
      You can celebrate Pink Shirt Day at a time that suits you, and keep the kaupapa going all year round!
    • Schools & Kura
      By taking part in Pink Shirt Day, your school/kura is a part of a powerful movement to spread aroha and kindness and end bullying. You can celebrate Pink Shirt Day at a time that suits you, and keep the kaupapa going all year round!
    • Workplaces
      Every year, one in 5 workers in Aotearoa report being bullied in the workplace. Learn how your workplace can join the movement to spread aroha and kindness and end bullying.
  • Everyday Upstander
    You have the power to prevent bullying! Research shows more than half of bullying situations (57%) stop when tauira/students intervene.
  • Help & Advice
    Who you can talk to for help, advice, and further support.
  • Our Programmes
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  • Real Stories
    Stories from individuals, communities, schools and workplaces about how they stand up to bullying, demonstrate the upstander actions and celebrate diversity.
  • Sign up
    Sign-up for the official Pink Shirt Day event!
  • Sitemap
    Explore our sitemap to view all of the valuable resources, insightful articles, and inspiring stories on our website.
  • Thank you
    Thank you for signing up for Pink Shirt Day! We're thrilled you're joining us to celebrate diversity, spread aroha and kindness and end bullying!
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  • About bullying
    It isn’t uncommon to hear someone say something insensitive or mean to someone else. Although these comments or actions are not okay, bullying has some specific features that make it much more serious and harmful.
  • Bullying prevention webinar
    Tune into our free Zoom webinar on Friday 19 May at 11am to hear from leading experts in workplace wellbeing/health and safety, mental health, and diversity and equity in Aotearoa.
  • Bunting
    Print and hang our bunting to brighten up your pink morning tea.
  • Colouring templates
    Have tamariki get creative with this Pink Shirt Day-themed colouring activity.
  • Compliment poster
    Celebrate kindness by giving out tear-off compliments to students, hoamahi (colleagues) and friends.
  • Cupcake toppers
    Add some pizazz to your Pink Shirt Day cupcakes with these cupcake flags!
  • Email signatures
    Spread the Pink Shirt Day kaupapa through your emails! Choose one of our three pink email signatures to download.
  • Facebook cover
    Extend the Pink Shirt Day kaupapa to your Facebook page by downloading our pink cover photo.
    Our Pink Shirt Day waiata, IARERE ĀIO by PERE ft. MOHI, is all about the power of resilience and standing up against bullying. Download the kupu/words and teach it to tauira/students in your next school assembly!
  • InCommon tamariki quiz
    This activity nudges tamariki/children to explore what they have in common with each other, even those they may think are very different to them.
  • Newsletter template
    Share information about Pink Shirt Day and how you plan to celebrate it with your community
  • Official t-shirt
    Order your official Pink Shirt Day tee from select Cotton:On stores across Aotearoa.
  • Powerpoint template
    Talking about Pink Shirt Day at work or school? Use our powerpoint template for your presentation.
  • Quiz
    Challenge your workplace, school or kura with the pinkest quiz yet – designed to stimulate discussion around Pink Shirt Day and its’ kaupapa.
  • School certificates
    Recognise Pink Shirt Day values with personalised certificates at school or kura.
  • Stencil
    Use this stencil to make your own t-shirt, posters, or other Pink Shirt Day creations!
  • T-shirt outline poster
    Use this poster to encourage tamariki to get creative and design their own Pink Shirt Day t-shirt!
  • Teacher cards
    Celebrate kindness by giving out compliment cards to students on Pink Shirt Day - available in English and Te Reo Māori.
  • Twitter banner
    Extend the Pink Shirt Day kaupapa to your Twitter profile by downloading our pink banner.
  • Upstander poster
    Everyday Upstander poster helps you promote our key upstander actions in your workplace, school or community.
  • Workplace toolkit
    A resource designed to help workplaces build positive environments and prevent bullying.
  • Zoom backgrounds
    Brighten up your video calls on Pink Shirt Day by using one of our pink backgrounds.
Real Stories
  • CV Shastry
    CV Shastry is an Asian New Zealander and proud Upstander who is doing his part to stop bullying and discrimination against Asian communities.
  • Elle
    Elle has regularly faced racism since she moved to Aotearoa 17 years ago. She sees racism as a frequent and distressing part of her life.
  • Flight Centre
    After a tough year for the travel industry, Pink Shirt Day “an opportunity to reset and celebrate”
  • Freemans Bay School – celebrating our differences
    Inclusion and cultural understanding is an everyday part of learning at Freemans Bay School. Teacher Yu-Ching Liu hails from Taiwan, and describes celebrating diversity in her classroom as a normal everyday experience.
  • Ihaka Whanarere
    Finding identity and joy through Te Ao Māori and Kapa Haka
  • Jenene Crossan
    Jenene Crossan knows what it’s like to be bullied for having COVID-19. As one of Aotearoa’s earliest positive cases, she’s faced ‘heinous online trolling’ and personal attacks since she contracted the virus on her way home from London.
  • Lucy Barge
    Upstander Lucy is a published poet, piano teacher, and proud Pink Shirt Day advocate
  • Nicola Frater
    Nicola Frater is a multi-faceted woman. She is a loving parent to three adult children. She is a person of faith, having spent decades serving her community as an Anglican Priest. And, she is a transgender woman - an identity she is only recently embracing as her own.
  • Pretty in Pink
    As a plus size style and self-love writer, Meagan Kerr is all too familiar with how challenging it can be to find fashion that fits all shapes and sizes. That’s why, she is pleased that the range of Pink Shirt Day t-shirts has been extended to 5XL, so that more plus-sized people are able to support the Pink Shirt Day kaupapa.
  • Proud to be me: Aziz Al-Sa'afin
    For journalist Aziz Al-Sa'afin, Pink Shirt Day represents an opportunity for Aotearoa to stand united against bullying. “It will be the most amazing thing to see a sea of pink on the day. It’s such a strong, positive and powerful message to send out there – it takes the power back.”
  • Sparklers x Pink Shirt Day
    We collaborated with our friends at Sparklers to hear tamariki and kaiako kōrero about what enables them to be the best Upstanders for Pink Shirt Day and beyond.
  • Tangaroa Paul: Finding belonging in Te Ao Māori as a gender fluid person
    Tangaroa Paul is the kind of person who lights up a room just by walking in. With a huge smile and an infectious giggle, you’d be forgiven for thinking that Tangaroa’s life has been non-stop sunshine and laughter. However, dig a little deeper, and you’ll find that Tangaroa’s journey has been anything but straightforward.
Book Reviews
  • A little bit different
    This book is intended as a funny and touching story about accepting and celebrating what makes each of us different and special.
  • ACE: A horsey tail of courage
    An anti bullying story book for children with a story that follows the life of a horse who despite being bullied ends up achieving his long held dreams and goals.
  • Bullies and warriors
    In this novel Tim Tipene depicts the reality of bullying-and strategies to address it-for children on both sides of the problem. It addresses bullying head-on, and weaves practical solutions into a universal story.
  • Bully
    Patricia Polacco has taken up the cause against bullies ever since Thank You, Mr. Falker, and her passion shines through in this powerful story of a girl who stands up for a friend.
  • Bully on the bus
    Leroy's teacher introduces him to the adventures in The Big Bad Book of Fairytales, hidden throughout are the clues that Leroy needs to overcome the bus bully's taunts once and for all.
  • Confessions of a former bully
    After Katie gets caught teasing a schoolmate, she realizes that bullying has hurt not only the people around her, but her, too.
  • Dare! | Weird! | Tough!
    These three books tell the story of an ongoing case of bullying from three third graders’ perspectives. Kids will easily relate to Luisa, Jayla, and Sam, as each girl has her own unique experience.
  • Dear Bully: Seventy authors tell their stories
    Today's top authors for teens and young people come together to share their stories about bullying-as bystanders, as victims, and as the bullies themselves-in this moving personal collection.
  • Draw the line
    Black and white illustrations with thoughtful splashes of color create a powerful, multi-layered statement about friendship, boundaries, and healing after conflict.
  • Each kindness
    When Chloe's teacher gives a lesson about how even small acts of kindness can change the world, Chloe is stung by the lost opportunity for friendship.
  • Fairytale fraud: Sibling wars
    The traditional Hansel and Gretel tale taught us to not trust strangers and to not disobey our parents, but Kate Pye has twisted the tale to teach different morals and life lessons.
  • Fantastic Florence, it’s not your fault
    A story is designed to be a safe space for children to see themselves in the story's characters and is an invaluable tool for parents and caregivers, therapists and educators.
  • Fish in a tree
    An uplifting novel that will speak to anyone who’s ever thought there was something wrong with them because they didn’t fit in.
  • Gracefully Grayson
    A novel about identity, self-esteem, and friendship shines with the strength of a young person's spirit and the enduring power of acceptance.
  • I am Jack
    Susanne Gervay's thoughtful story sheds light on the contagious and destructive nature of school bullying, and the power of humor, love, and community to overcome it.
  • Invisible Jerry
    This is a picture book with humour and heart for everyone who has ever felt like they’re on the outside looking in.
  • Just breathe: A mindfulness adventure
    A picture book that tells a story that takes children (and parents) through a simple and engaging mindfulness exercise. This introduced a wonderful way of dealing with difficult emotions and preventing anxiety.
  • Kick Depression
    This free e-book contains a number of scientifically proven ways to help you to get through the hard times, with a sprinkling of ‘honest’ language and graphics.
  • Kiwicorn
    Kiwicorn is a cute and funny story about being unique. Gorgeous illustrations and writing, help children to understand their emotions and to open a light-hearted dialogue about diversity.
  • Llama Llama and the Bully Goat
    Taking on a difficult but important part of children's lives, Anna Dewdney gives readers a way to experience and discuss bullying in a safe and comforting way.
  • Made by Raffi
    A story of a little boy who is different from his peers and is bullied at school, Pomranz celebrates just how good it is to march to a different beat.
  • Maiden voyage
    A brand new tale of discovery about the importance of truth, family and love. Maiden Voyage is the follow-up to the internationally acclaimed LGBTQ themed fairytale Promised Land.
  • Mind your head
    Juno Dawson leads the way with this frank, factual and funny book, with added information and support from clinical psychologist Dr Olivia Hewitt.
  • Mophead Tu: The Queen's Poem
    From the sinking islands in the South Seas to the smoggy streets of London, this is a hilariously thought-provoking take on colonial histories and one poet's journey to bridge the divide.
  • Moth
    Moth is a picture book about friendship and belonging, and how it feels when you don't fit in. It aims to help children to better understand social anxiety and introversion in a safe and relatable way.
  • My Anxiety handbook: Getting back on track
    Co-written with a college student who has experienced anxiety herself, this anxiety survival guide teaches 12 to 18 year olds how they can overcome their biggest worries.
  • My shadow is pink
    My Shadow is Pink is about a young boy, born with a pink shadow that loves princess, dresses & "things not for boys".
  • No hard feelings: Emotions at work
    This book is a visual exploration of how to embrace emotion at work and become more authentic and fulfilled while staying professional.
  • Odd Velvet
    This is a tale about being different and the pressures of fitting in. In the end, Velvet's classmates discover that being different is what makes Velvet so much fun.
  • Only freaks turn things into bones
    Only Freaks Turn Things Into Bones uses the sort of macabre humour that appeals particularly to new entrant age children to present some important messages to anyone who feels like they don’t fit.
  • Out on the Shelves
    An online resource collecting books and literature by rainbow authors featuring rainbow stories.
  • Play your best card
    A team-based game that encourages teens to have conversations on a range of topics relevant to young people.
  • Promised Land
    Promised land is an LGBTQIA+ themed children's book written by Adam Reynolds & Chaz Harris with illustrations by Christine Luiten.
  • Raven Wild
    The tale of a mystical gem and one woman's journey of self-determination in transition from the boy she once presented herself to be into the woman and hero that she would come to know herself as.
  • Real friends
    Author Shannon Hale and New York illustrator LeUyen Pham join forces in this graphic memoir about how hard it is to find your real friends—and why it's worth the journey.
  • Release the beast
    Release the Beast is a fun and quirky picture book which allows a child to respond to his frustrations by unleashing his imaginary beast.
  • Rick
    Award-winning author Alex Gino explores what it means to search for your own place in the world and the importance of having good people around you.
  • Rising tide/He tai pari
    An engaging junior fiction self-help text for ages 8-12 that follows Ari through a series of challenging events and resolution. The book includes peer reviewed therapeutic lesson plans and family exercises.
  • Soulfire
    Soulfire is a great book that teaches good morals and the importance of doing the right thing.
  • Stand Up!: Be an upstander and make a difference
    A resource for teachers, parents, sports coaches, community leaders, workplaces, or just anyone that wants to teach children and adults the importance of being an upstander to make the world a better place.
  • Starving the anger gremlin
    This imaginative workbook shows young people how to starve their anger gremlin and control their anger effectively.
  • Stick and Stone
    Stick and Stone are on their own, until a chance encounter with a boorish bully (Pine Cone), inspires Stick to stick up for stone. The new pals head off on an adventure and discover that friendship really rocks.
  • Tama Sāmoa
    A resource for teachers of Pasifika students to gain insight into how the world looks and feels for them.
  • Teine Sāmoa
    This resource aims to develop the cultural confidence of NZ teachers in order to better support our tamaiti in succeeding as proud teine and tama Sāmoa.
  • The big umbrella
    This story invites readers of all ages to think about what their own 'umbrella' looks like. It is a story about inclusion, connection and hospitality, a book that is deceptively simple in its depth.
  • The boy at the back of the class
    Told with heart and humour, this story is a child's perspective on the refugee crisis, highlighting the importance of friendship and kindness in a world that doesn't always make sense.
  • The boys in the Waka Ama
    This story is a great way to demonstrate and perhaps initiate a discussion on the values of teamwork, dedication, leadership and respecting Aotearoa's cultures.
  • The Chill Out Chair series
    The Chill Out Chair is the second book in the Nicholas story series. We learn how the Calm Down Chair got its new name, the Chill Out Chair.
  • The Gubyllub
    An easy-to-read rhyming story about Rose, who used to be a bully, and how she found her way back to being kind.
  • The kindness snippet jar
    The story suggests to the reader that whilst doing kind things for others is great, "Sometimes all it takes is doing something kind for someone right in front of you!"
  • The no more bullying book for kids
    A book that empowers children to become ‘strong, happy and bully-proof’ versions of themselves, while giving parents and teachers alike the tools and resources to open up important conversations at home and school.
  • The prettiest
    A novel about about standing up for yourself and those around you.
  • The proudest blue: A story of Hijab and family
    An uplifting, universal story of new experiences, the unbreakable bond between siblings, and of being proud of who you are. Sibling Faizah tells the story of her older sister, Asiya's, first-day wearing a hijab at school.
  • The smelly giant / Tio tiamu
    The Smelly Giant/Tio Tiamu, tells the story of Toe Butter/Tio Pata, a big friendly giant shunned by the people of his village because he was different.
  • You, me and empathy
    This charming story uses verse, beautiful illustrations and a little person called Quinn to model the meaning of empathy.
  • Young Queen
    Young Queen is the autobiography of Parris Goebe a dancer with a dream ... a young Polynesian girl who grew up in New Zealand and went on to conquer the hip hop world.
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Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora
Speak Up, Stand Together, Stop Bullying!
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