Bullying Prevention Explained

Whakamāramatanga
What is Bullying?
It isn’t uncommon to hear someone say something insensitive or mean to someone else. Although these comments or actions are not okay, bullying has some specific features that make it much more serious and harmful.

Bullying is unreasonable, repeated behaviour that causes harm to an individual or group of people.

What does it look like?
Bullying can be:
Physical
Physical
- hitting, tripping up
Verbal
Verbal
- insults, threats
Social
Social
- spreading gossip or excluding people
Cyberbullying
Cyberbullying
- bullying online, via the internet, mobile phones and social media. It’s a common form of bullying, especially amongst young people (Steiner-Fox, 2016).2
Microagressions
Microagressions
- casual jokes, misgendering, everyday disrespect
Covert
Covert
- withholding information in the workplace, or overloading workloads
Why do some people get bullied?

People can be bullied for any number of reasons, including differences in race, sexuality, gender identity, ethnicity, religion, disabilities and abilities, weight or height. 

That’s why it’s so important to celebrate diversity and embrace our differences – we aren’t all the same and that’s a great thing!

Why do some people bully others?
Just as there are many reasons someone might experience bullying, there are also many reasons why someone might bully someone else.
  • They feel unhappy.

  • They have been the target of bullying themselves.

  • They want to feel important or powerful.

  • They don’t realise how their behaviour harms others.

  • They believe being different is a bad thing.

Labelling someone who bullies as a “bad person” isn’t right or helpful. While the bullying behaviour isn’t okay, someone who bullies others often needs our help and awhi/support too.

It’s really important to remind people that it’s okay to be different from others and it’s not okay to bully people because they are not the same as you.
Is bullying harmful? Why prevent bullying?
  • Many studies show that rangatahi who are bullied are more likely to experience mental health issues, such as depression, anxiety and suicidal thoughts. This can impact on their learning, relationships and ability to feel good about who they are.

  • Bullying harms the person being bullied, the person doing the bullying and can also harm those who witness it (bystanders).

  • Rangatahi who bully others, or are bullied (or both), are more likely to skip classes, drop out of school, and perform worse academically than schoolmates who have no conflict with their peers (OECD, 2017).

  • New Zealanders are more online, and online harm is more prevalent and cyberbullying is more recognised. The estimated societal cost of cyberbullying is $1,071m a year. (Sense Partners, 2023)

  • By taking bullying seriously and celebrating the diversity of tauira/students, all rangatahi can feel safe and supported, and flourish at your school!

7 in 10 teens in NZ have experienced at least one type of unwanted digital communication in the past year (Pacheco & Melhuish, 2018). 3
19%
19% of NZ teens experienced an unwanted digital communication that had a negative impact on their daily activities (Pacheco & Melhuish, 2018).
4x
High school students who had been bullied weekly or more often were four times more likely to experience significant depressive symptoms than students who had been bullied infrequently or not at all (Clark, Rolbreath, & Sykora, (Clark et al., 2009).4
Some people are more likely to be targeted

While all young people are potential targets of bullying, some groups can experience higher rates. Boys, students from disadvantaged or immigrant backgrounds, and low achieving students are at higher risk. We see this trend happening not just in Aotearoa, but globally.

Homophobic, biphobic and transphobic bullying

These terms refer to bullying based on a person’s sexual orientation or gender identity. Rangatahi/young people who identify as lesbian, gay, bisexual, transgender, queer, intersex, asexual or other sexuality and gender diverse communities, or are perceived to be part of the rainbow community, experience higher rates of bullying than students who do not. However, it is important to note that not all of these students will experience homophobic, biphobic or transphobic bullying.

Rainbow young people are resilient, have higher rates of volunteering and community engagement and are an important part of our community. Despite this, Rainbow young people are particularly vulnerable to experiencing homophobic, biphobic and transphobic bullying. 5
The Youth19 national health and wellbeing survey of New Zealand secondary school students found:
Over one in five transgender students (23%) said that they had been bullied at school weekly or more often in the past year, compared to 5% of cis gender students (Fenaughty, Sutcliffe, Fleming, Ker, Lucassen, Greaves, & Clark, 2021). 6
51%
51% of secondary students had been hit or physically harmed on purpose in the last 12 months. (Fleming, Archer, King-Finau, Dewhirst, & Clark, 2021) 7
7%
One in 14 of same/multiple sex attracted participants said that they had been bullied at school weekly or more often in the past year (Fenaughty, Clark, Choo, Lucassen, Greaves, Sutcliffe, Ball, Ker, & Fleming, 2021) 8
Discrimination on the basis of sexuality or gender identity remain strongly associated with poorer mental health among LGBTQIA+ people, who are three times more likely to consider self-harm or suicide and experience higher levels of depression when socially isolated or excluded (Tan, K. et al., 2022). 9
Bullying contributes to lower achievement among LGBTQIA+ students, unless they experience belonging and strong teacher support (Fenaughty, J. et al, 2019).11
Sources & Citations

1 Ministry of Education. (n.d.). Prevent Bullying / Welcome—Positive Behaviour for Learning. https://pb4l.tki.org.nz/Prevent-Bullying  

2 Steiner-Fox, H. W., Dutt, S. J., Christiansen, S. J., Newton, H. J., Matika, C. M., Lindsay, C., Sare, M.H. , Kapeli, S.A., & Stronge, S. (2016). Rates of cyberbullying among women and men in New Zealand in 2015. NZAVS Policy Brief, 3. https://cdn.auckland.ac.nz/assets/psych/about/our-research/nzavs/Feedback%20Reports/NZAVS-Policy-Brief-Rate-of-Cyber-Bullying.pdf  

3 Pacheco, E. and Melhuish, N. (2018) Online Hate Speech: A Survey on Personal Experiences and Exposure Among Adult New Zealanders. http://dx.doi.org/10.2139/ssrn.3272148  

4 Clark, T.C., Robinson, E., Crengle, S., Grant, S., Galbreath, R.A., & Sykora, J. (2009). Youth’07 The Health and Wellbeing of Secondary School Students in New Zealand: Young people and violence. Auckland: The University of Auckland. https://www.sciencedirect.com/science/article/pii/S2212657021000283 

5 Clark, T. C., Fleming, T., Bullen, P., Denny, S., Crengle, S., Dyson, B., Fortune, S., Lucassen, M., Peiris-John, R., Robinson, E., Rossen, F., Sheridan, J., Teevale, T., Utter, J. (2013). Youth’12 Overview: The health and wellbeing of New Zealand secondary school students in 2012. Auckland, New Zealand: The University of Auckland. https://www.fmhs.auckland.ac.nz/assets/fmhs/faculty/ahrg/docs/2012-overview.pdf  

6 Fenaughty, J., Sutcliffe, K., Fleming, T., Ker, A., Lucassen, M., Greaves, L., & Clark, T. (2021). Youth19 brief: Transgender and diverse gender students. Youth19 and The Adolescent Health Research Group, Auckland and Wellington. https://static1.squarespace.com/static/5bdbb75ccef37259122e59aa/t/607cb8431453ca0b05c53bb8/1618786373138/Youth19+Brief_Transgender+and+diverse+gender+students+April2021.pdf  

7 Fleming, T., Archer, D., King-Finau, T., Dewhirst, M., & Clark, T. (2021). Youth19: Safety & violence brief. Youth19 and The Adolescent Health Research Group, Auckland and Wellington. https://static1.squarespace.com/static/5bdbb75ccef37259122e59aa/t/6168c9dbcfcd7750fb6b8aff/1634257377085/%20Youth19+Safety+and+Violence+Brief.pdf  

8 Fenaughty, J., Clark, T., Choo, W. L., Lucassen, M., Greaves, L., Sutcliffe, K., Ball, J., Ker, A., & Fleming, T. (2021). Te āniwaniwa takatāpui whānui: Te aronga taera mō ngā rangatahi: Sexual attraction and young people’s wellbeing in Youth19. Youth19 Research Group, The University of Auckland and Victoria University of Wellington. https://static1.squarespace.com/static/5bdbb75ccef37259122e59aa/t/629e7d2d64349d3b11b08919/1654553906843/Same+and+Multiple+Sex+Attracted_030622.pdf  

9 Tan, K. K. H., Wilson, A. B., Flett, J. A. M., Stevenson, B. S., & Veale, J. F. (2022). Mental health of people of diverse genders and sexualities in Aotearoa/New Zealand: Findings from the New Zealand Mental Health Monitor. Health Promotion Journal of Australia, 33(3), 580–589. https://doi.org/10.1002/hpja.543

10 Sense Partners. (2023). Cyberbullying in New Zealand: $1b cost in 2023. Netsafe. https://netsafe.org.nz/wp-content/uploads/2023/09/2023.09.09-Cyberbullying-Costs-2023-1-1.pdf  

11 Fenaughty, J., Lucassen, M. F. G., Clark, T., & Denny, S. (2019). Factors Associated with Academic Achievement for Sexual and Gender Minority and Heterosexual Cisgender Students: Implications from a Nationally Representative Study. Journal of Youth and Adolescence, 48(10), 1883–1898. https://doi.org/10.1007/s10964-019-01124-w

Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora
Speak Up, Stand Together, Stop Bullying!
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Pink Shirt Day is led by the Mental Health Foundation with support from InsideOUT, the Peace Foundation, New Zealand Post Primary Teachers’ Association (PPTA), Te Kaha O Te Rangatahi Indigenous Youth Hub, Te Kāhui Tika Tangata Human Rights Commission, Cook Islands Development Agency and Asian Family Services.
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